Digital Marketing Manager (B2B)

Erie, PA

Full Time

Life Science Connect

Mid Level

About Us:
We are a media and publishing company at the heart of the life sciences industry. Our mission is to connect professionals across drug development, biopharmaceutical manufacturing, clinical research, and other sectors through dynamic digital communities. Our websites serve as trusted hubs for industry analysis, best practices, and professional growth. We are looking for someone to help us grow and engage these communities even further.

About the Role:
We are seeking a results-driven Digital Marketing Manager (B2B) to develop and execute marketing strategies that attract, convert, and engage our targeted audience segments. You will focus heavily on LinkedIn — leveraging both organic and paid tactics — to grow our subscriber base and deepen audience engagement. If you have a background in B2B marketing and a passion for connecting the right people with the right content, we would love to hear from you. This position will be at our Erie, PA location.

Key Responsibilities:

Develop and execute multichannel digital marketing campaigns that leverage our content, events, and other resources to grow our audience of life sciences professionals across our portfolio of websites.
Lead strategy and best practice development and implementation for our LinkedIn marketing efforts to increase subscriptions, registrations, and engagement.
Create compelling, audience-focused messaging that resonates with targeted persona groups.
Analyze campaign performance using LinkedIn analytics, Google Analytics, and other tools to optimize efforts and report on KPIs.
Collaborate with editorial, sales, and product teams to ensure alignment of messaging and audience goals, and to facilitate and improve their LinkedIn activities.
Execute campaigns across additional digital channels (e.g., email, web push notifications, etc.).
Stay up to date on industry and platform trends to continuously improve our approach and performance.

POSITION REQUIREMENTS

Required Education / Skills / Experience:

3+ years of B2B social media marketing experience with a strong emphasis on LinkedIn (organic and paid campaigns)
5+ years in digital marketing, copywriting, audience development, or digital publishing
Demonstrated ability to craft and execute social media strategies that drive measurable results
Excellent writing skills and the ability to distill complex ideas into engaging, digestible content
Strong analytical skills; comfortable interpreting data to inform and improve performance
Proven project management capabilities and high attention to detail
Team player with excellent communication and collaboration skills
Familiarity with current digital marketing platforms, tools, trends, and best practices

Preferred Skills / Experience:

Experience marketing within the life sciences or another highly technical industry
Hands-on marketing experience across channels including email, SEO, other social media, SMS, push notifications, etc

Life Science Connect offers a generous compensation package. In addition to a competitive salary, you'll enjoy:

Medical/vision/prescription/dental coverage for you and your family
100% company-paid short- and long-term disability insurance
100% company-paid life insurance
401(k) with dollar-for-dollar company match up to 6%
15 vacation days and 6 personal days on day 1
13 company-paid holidays

To view all our job postings and showcases for some of our employees, visit: https://lifescienceconnect.com/careers/

Apply for this position

Required*

Apply with

First Name*

Last Name*

Email Address*

Phone*

Address*

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Cover Letter

Who referred you to this position? Enter their first and last name here.

Do you have a valid driver's license?*

Are you willing to relocate?

What's your citizenship / employment eligibility?*

What's your highest level of education completed?*

Are you 18 years of age or older?*

LinkedIn Profile URL:

Website, blog or portfolio:

Desired salary*

Earliest start date?

Can you work overtime?

Have you ever been convicted of a felony?*

If “Yes”, you have been convicted of a felony, please explain the circumstances around the conviction:*

How did you learn about this opportunity?*

Do you smoke or use tobacco products?*

Have you ever been convicted for DUI?*

If you answered "Yes" to the previous question, how many DUI's have you had in your lifetime? If none, select N/A.*

As a condition of employment, do you authorize our Company to conduct a background check and a motor vehicle records check?*

Have you ever applied for employment with Life Science Connect, VertMarkets, Jameson Publishing, Corry Publishing, Industry Standard Research, Howland Peterson Consulting, EchoHR, Corry Micronics, Black Knight Security, Peterson Cartridge Co., or Peterson Bros Inc. in the past?*

If you answered "Yes," Did you go through testing or any interviews? If yes, when? What was the outcome of your last meeting with one of our companies? If "No," put N/A

Are you related to, or are you friends with, any employees who work at any of our companies now or in the past?*

If "Yes," list their names. If "No,", put N/A

How long is your current commute to work?*

How long have you been commuting that distance?*

How far are you willing to commute daily?*

How long would your commute be for the role you are applying for?*

Describe how often you work remotely in your current role:*

By applying for employment, do you consent and agree to settle work-related disputes (except those excluded by law) exclusively through Resolve, the company's Alternative Dispute Resolution (ADR) program? If you have any questions about the Resolve program, please visit https://www.vertmarkets.com/media/1099/resolve-program-description.pdf for a program description.*

The following questions are entirely optional.

To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Gender

Race/Ethnicity

Human Check*

Submit Application