Content Director
Cranberry Township, PA
Full Time
Life Science Connect
Mid Level
The landscape of the life sciences industry is as vast and varied as the professionals who work in it. Our goal is to be the most valuable resource for a specific segment of the industry – discovery and early stage drug development – and the professionals who make their living there. The Drug Discovery Online community is not made up of generalists. They’re specialists, like us. We deliver in-depth content from authoritative authors and sources because that’s what our community demands.
The primary role of the Life Science Connect Content Director is the recruitment of guest content contributors with expertise in the drug discovery arena. The Content Director is responsible for establishing and maintaining mutually beneficial relationships with these experts—relationships that yield high-value content for our readers. The Content Director will be responsible for managing, editing, optimizing, and tagging contributed content for publication. This position will be at our Cranberry Township, PA location
Essential Job Duties
The primary role of the Life Science Connect Content Director is the recruitment of guest content contributors with expertise in the drug discovery arena. The Content Director is responsible for establishing and maintaining mutually beneficial relationships with these experts—relationships that yield high-value content for our readers. The Content Director will be responsible for managing, editing, optimizing, and tagging contributed content for publication. This position will be at our Cranberry Township, PA location
Essential Job Duties
- Grow and manage our network of content contributors for Drug Discovery Online.
- Work with editorial and business development teams to determine target article topics, contributor profiles, and appropriate volume of coverage by topic.
- Identify and connect with industry experts — through direct outreach (email/phone), social media, industry events, PR firms, etc. — who fit the target contributor profiles and are capable of writing original articles on target topics, developing infographics, producing written or audio/video-recorded Q&As, or other content formats deemed valuable.
- Guide each contributor through the process of determining the highest value content topic, angle, and scope for the Drug Discovery Online audience.
- Oversee the publication schedule of each contributed piece, setting appropriate deadlines for contributors, ensuring they submit all necessary materials (abstract/outline, draft, bio, headshot, images, etc.) on time, and submitting work orders for tagging and publication.
- Edit each contributed article for grammar, adherence with our editorial style guide, general readability, SEO optimization, and reader engagement (e.g., attention-grabbing headlines).
- Select a feature graphic for each article from our stock image catalog.
- Grow relationships with contributors through regular interaction (email, social media, phone, etc.) to encourage their continued participation.
- Optimize Drug Discovery Online newsletters.
- Schedule all articles written by contributors for promotion in relevant newsletters.
- Review newsletter proofs, ensuring all content is relevant, recent, grammatically correct, and optimized for performance (e.g. headline and summary check).
- Promote contributed content to ensure engagement by target reader personas via:
- - Social media — directly and via Product Pages on LinkedIn.
- - Partner referrals.
- - Direct email messages to relevant groups, contacts, or agencies.
- Merchandising of content across all relevant LSC sites and throughout each site in relevant buckets and centers.
- Support additional editorial and engagement initiatives for LSC products.
- Leverage network of contributors for other initiatives that require SMEs (e.g. webinars and expo participants, editorial interview subjects).
- Select articles to be aggregated into topic-specific ebooks.
- Actively contribute in weekly editorial staff meetings.
- 3+ or more years of professional work experience in editorial or communications.
- Technical aptitude (the ability to understand and communicate technical concepts).
- Professional presentation.
- Willingness to interact with the business development team.
- Business acumen.
- .Proven examples of hardiness, initiative, critical thinking, and acting with urgency.
- Capable of establishing and maintaining professional relationships.
- Strong written and oral communication (including demonstrated phone skills).
- Demonstrated persuasion, influence.
- Proficient use of: Word, Excel, E-mail, the Internet.
- Experience hitting goals and deadlines.
- Five or more years of professional work experience in media/communications.
- Experience in the life sciences industry, ideally related to drug discovery and/or preclinical drug development.
- Ability to travel up to 10 days per year.
- Excellent communicator – written and verbal.
- Demonstrates entrepreneurial traits and characteristics.
- Comfortable in highly structured environment.
- Marketing knowledge, skills, and experience.
- Medical/vision/prescription/dental coverage for you and your family
- 100% company-paid short- and long-term disability insurance
- 100% company-paid life insurance
- 401(k) with dollar-for-dollar company match up to 6%
- 15 vacation days and 6 personal days on day 1
- 13 company-paid holidays
To view all our job postings and showcases for some of our employees, visit: https://lifescienceconnect.com/careers/.
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